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The Accredited Travel Retailer (ATR) is an industry designation designed to better reflect the growth and nature of travel agencies which do not participate in an airline settlement plan, nor directly issue airline tickets on standard industry ticket stock or e-tickets. The ATR program is designed to provide both travel agents and travel suppliers with a more enhanced, feature-rich, mutually beneficial platform for sales recognition and support.

 

The ATR designation represents a major overhaul to a legacy accreditation system for non-ARC and non-BSP agencies heretofore dominated by only one point of view, namely, the airlines.

 

By developing a completely new modern-day system for agency acceditation and managing it through a jointly-operated, all-industry sector non-profit corporation, the ATR designation becomes a vibrant, meaningful, and effective recognition program.

 

Both travel agents and travel suppliers benefit from the many unique aspects of the ATR designation. For more information about the features and benefits which accrue to each of these two major sectors of the travel industry, simply click on the applicable button below.